Everybody seems to have a website, but how do you make yours stand out?

Have A Reason

Don't just build a website because you are suppose to, do it because you have a objective or goal to complete with it.  When you have this goal, be sure to make it clear to your website firm, it will improve the quality of your website, often save you money because you go back-and-forth less, and you get exactly the result you want.

Use Local Resources

Far too often, people use some big international company to build their website, either via a web interface, or hire from hundreds of miles away.  With a local company, you will tend to get better service, and typically face-to-face meetings because their reputations is on the line, whereas to an international company, you are far too often just another number.

Keep It Up To Date

This is by far one of the most important rules to apply to your website.

Keeping your website up to date is essential to it's success.  When your website falls behind, you not only hurt your website, but you hurt your reputation.  This is why it is imperative that you can make changes yourself, and not have to wait for your company to make them; it is your reputation on the line, not your web companies. 

Get a Quality CMS

Your CMS, or Content Management System, is the very framework of your website, so picking one is a very important decision to make to be sure it will fit your needs.  It is more then just a place where you update your information, each is very different, and a correct selection is imperitive.

Make Sure it is Easy to Use

If your CMS is too difficult to use, you will hate it and natually tend to avoid it, hurting your website and furthermore your company.

Ask for a demo of the CMS before you begin any project so you know you will be able to use it in the long run.

Is it Secure?

Very simply, be sure that updates are either easy to do, or automatic.  If you cannot update your website, it will eventually get hacked.

Is it Seach Engine Optimized?

You want to be found on Google, right?  So be sure that your CMS is pre-designed to work with Google nicely.  If not, then you will likely have to hire a SEO company to even get listed (generlly starting at $500 for a starter package).

 

Many web companies today offer their own CMS, but be sure that you like it, and are comfortable with that company.  Follow these steps, and you are on your way to a successful online presence!

If you want to talk more with us about this, just give Brunswick Web Design Addo Solutions  a call: (330) 558-1230

Best of Success!